Webinar Recording: Marketing Compliance: Reviewing and monitoring material

Recorded on 05/06/2019, this webinar provided guidance for RTOs on preparing and monitoring a range of marketing material in alignment with compliance requirements.

Please note that the revised Standards for Registered Training Organisations were publicly released on 1 October 2024 and will come into full regulatory effect from 1 July 2025.

The Standards for Registered Training Organisations (RTOs) 2015 will continue to apply until then.

This webinar recording refers to, and is based on, the requirements for the current regulatory environment.

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Topic Overview:

One of the objectives of the Standards for RTOs 2015 is to provide protection for learners. There are a number of clauses in the Standards that have been written with this purpose in mind, particularly Clause 4.1 – a lengthy description of what can and cannot be included in marketing material.

Registered Training Organisations (RTOs) need to closely examine their marketing material and practices to ensure compliance with the Standards, along with other legislative requirements, and ensure they are following ethical marketing practices. This webinar provides practical examples with activities analysing marketing material and determining what ‘compliant’ materials look like, including social media, websites and print material.

What was covered in the webinar:

• Requirements of the Standards for RTOs in relation to marketing practices
• Monitoring third party arrangements
• Other legislative requirements to consider
• Print material
• Social media marketing
• Website information

Webinar content targeted towards:

• RTO Owner/Manager
• RTO Compliance Manager
• Marketing Manager
• Operational Manager
• Consultant

Webinar duration: 60mins

SUGGESTED TEMPLATES FOR PURCHASE:

• Marketing Checklist & Register templates

Bio of Presenter: Kerri Buttery has worked in the Vocational Education and Training (VET) sector for two decades as a Trainer/Assessor, RTO Manager and also as a Senior Lead Auditor. Kerri has worked as a consultant for a range of organisations in the areas of establishing Registered Training Organisations (RTOs), conducting internal audits, consulting on VQF compliance, developing accredited courses, convening conferences and events, developing training and assessment materials, conducting professional development workshops and delivering Certificate IV in Training and Assessment. She also specialises in eLearning consulting, with a particular focus on the Canvas LMS by Instructure.

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